Has Virgin Pulse’s Acquisition of Welltok Created a New Kind of Care Navigator? – The Health Care Blog

Has Virgin Pulse’s Acquisition of Welltok Created a New Kind of Care Navigator? – The Health Care Blog


Wellness Tech

By JESS DaMASSA, WTF Health

Virgin Pulse has been a significant identify in workplace wellness for a lengthy time – working with health plans and businesses (together with 25% of the Fortune 500) to give care navigation, well-becoming solutions, wellness coaching and access to digital well being position methods for many years. However, it lifted some eyebrows at the finish of final yr when it declared its acquisition of facts-driven wellness business, Welltok. So, what occurs when one of the biggest names in worker wellbeing instantly has obtain to a dataset of 250M health care individuals? Virgin Pulse’s CEO Chris Michalak stops by to discuss about the value of that data, which he thinks will not only turbo-cost Virgin Pulse’s engagement charges, but also provide new strategies for the business enterprise to serve as a “full-on navigation capability” for businesses, designs, and well being units.

As Chris puts it, Virgin Pulse has always been an “engagement company” but the addition of Welltok’s information turns it into an “activation company.” As Virgin Pulse carries on to companion up with digital well being stage remedies, provide electronic therapeutics into the fold, and establish-out principal treatment interactions as a lead stream, the system Chris describes starts to seem much more and far more like a navigation business enterprise that competes with the likes of Accolade or Included Health. Will Virgin Pulse a person-working day dip into primary care them selves and incorporate their own digital care companies? Will they build their possess digital therapeutics with facts derived from that abundant Welltok databases? We get into the ‘what’s next’ for the company as it integrates its latest acquisition and seeks to gain much more C-suite notice from companies searching for to much better control their employees’ access to healthcare benefits.

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